AI and Machine Learning in Digital Marketing

Every technologist, futurist, or thinker that you can think of agrees: AI is going to be HUGE in the
future.
People like Elon Musk warn that AI will bring about the downfall of man. Others point to the ways in
which AI is going to revolutionize art, medicine, and science for the betterment of all mankind.
Whichever side of the argument they land on, they all agree that AI is going to be a BIG deal.
What’s interesting though, is to think about how AI will affect specific industries and aspects of our
lives. In particular, how will AI affect something like digital marketing?
Actually, we already have a lot of insight into that. Because Google, as it just so happens, is all about
AI. In fact, the company has built its business around AI – to the point that it now describes itself as an
“AI first business.”
The world of digital marketing is already being impacted by this to a large degree, and the effects are
only going to become more far reaching as time goes on.
Understanding what Google means by this, and how it affects the very DNA of search, is of critical
importance for any marketer that wants to perform well now and in the future. Read on and we’ll
discover just how Google’s AI aspirations are transforming the way we promote ourselves online.